An email subject line is the first thing your recipient will see. It’s your first impression that determines whether or not the recipient will open and read your email. Since subject lines are the first thing people read in an email, they have to be the best, especially when it comes to holiday emails. Holiday subject lines must pack enough punch and be persuasive because people are not looking forward to reading emails over the holidays.
The email subject line must be so intriguing that they can’t help but open the email. Approximately 47% of email recipients open an email based solely on the subject line.
An inbox has hundreds of unread emails with catchy subject lines, so how do you make yours different and unique?
Examples of Awesome Holiday Email Subject Lines
- 🎄 Merry Christmas, We Thank You 🎁
- 🎅 Holiday Special
- Order Now for Delivery by Christmas!
- Today Only! Green Monday? Apple Sale!
- Merry Christmas and Happy Holidays from [Brand] 🎁
- Hydras Back in Stock this Saturday!
- Gold is for the Holidays! 🎉
- Exciting Last Minute Christmas Ideas & Offers!
- Giving Tuesday – Buy One, Give One
- Want It by Christmas?
- A note from Santa’s Workshop
- 🔥 This is an Emergency
- Have You Seen Christmas Gifts Guide?
- ❄️ Price Freeze – Black Friday Deals Back
- Last-Minute Delivery
- ☃️ Catch of the Day
- 3D Moon Lamp 🎄 50% OFF (7 Days Shipping)
- 🎅 Christmas Sale ✨
- Merry Christmas Sale! 🎅
- 🎄 Your Adventure Begins NOW
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Good holiday subject lines can impact recipients in a positive way. They help make a significant impact on your reader without trying too hard. All you need to do is craft an awesome subject line and let them enjoy your great offers. Be sure to craft beautiful emails using MailKing’s free email library in order to send out your happy holidays email campaign today.
Tips to Create Attractive Holiday Subject Lines
Write Short Subject Lines
Holiday email subject lines should be compact enough to be read on a mobile device. People nowadays check incoming emails on their smartphones or tablets. If you write holiday subject lines that are too long, they might get cut short because of the character limit.
Therefore, write email subject lines that are either five to seven words or 40 characters in total. A subject line shorter than five words will stand out and engage more recipients.
Feel Free to Ask Questions
Directed questions intrigue the reader and make them curious about the answer within the email. Questions in holiday email subject lines will make the recipient think of an answer and seek a similar answer in the email. That’s probably why most recipients open emails with a question in the subject line.
Steer Clear of Spam Words
“Buy Now,” “Free,” or “ORDER NOW!!!!” are spam words that you must avoid writing in your holiday subject lines. Coming off too salesy is not going to work in your favor, especially with emails. You should stay away from multiple exclamation marks, all-caps words, and promotional language altogether. Instead of writing spam words, try sharing intriguing information to get your target audience’s attention.
Share a Preview of Your Email
A teaser is more effective in getting an email opened than any spam word. People love movie trailers because it gives them a glimpse into what’s to come. Similarly, holiday subject lines with a teaser can make people ask, “what’s more?”
Therefore, add a teaser that does not give away much about your email but still makes people curious enough to open the email.
Include a Deadline for the Holiday Season
Deadline tactic has worked in various marketing strategies, and emails have also seen some great results. Deadlines create a sense of urgency, making the reader prioritize the email. However, you must only use this strategy when you have something to offer with a real deadline. When you’re promoting things like events, holiday products, or special offers, you can take advantage of the deadline tactic.
Try Your Hand at Adding Emojis
Emojis are way more popular for holiday email subject lines than ever before! In 2021, 18% of the subject lines for holiday emails had emojis. Therefore, you should also use them in your subject lines.
They add a punch of color and make it easier to make your email subject line stand apart from others on the page.